I am a social documentary photographer which means that I make natural photographs in an observational documentary style, usually in black and white, for businesses, charities and individuals.
The objective of social documentary photography is to document society and culture at a point in time. An important part of society today is work (particularly how it is changing and the impacts it has), along with the environment and all the issues that collectively make up the world’s sustainability goals. What we capture today is the history of tomorrow.
We live in an image-led society, which is exciting but can also be overwhelming and create the impression that images are disposable and their appeal is short-lived.
Yet, it is always images of the real-world, framed in a way that we’ve never noticed before, that holds our attention and moves us. Many of these types of images hold their appeal for decades.
For these reasons I am drawn to documentary style photography, rather than the bright lights and white walls of a photography studio. History shows us that there is lasting interest in showing people at work, and the work of organisations, which is evident through the investment made in corporate archives.
Telling stories with pictures means using a language that is universally understood, inclusive and effective.
I produced my first film documentary in the 1990s, which was a celebration of the filmmaking partnership of Powell & Pressburger. Since then I’ve made documentaries on a wide range of subjects including wildlife conservation, humanitarian charities working in areas of conflict, and whisky production at one of Scotland’s most inconic distilleries. For over 25 years I’ve helped to create visual stories that have supported strategies for social impact & CSR, internal communication, and stakeholder engagement for a vast array of corporate clients including John Lewis, Brother, Waitrose, Pearson, BSI, UBS, Penguin and many others.
I started my visual storytelling career in theatre, I then worked as a Creative Director for agencies in Berkshire and London before establishing my own communications agency in 1999. In addition to media and arts I have business management qualifications from Henley Management College and Cambridge University’s Institute for Sustainability Leadership.
I am a Trustee of an education charity operating in Africa and was previously the Chair of the international Bird Photographer of the Year organisation where I also established a global conservation charity, Birds on the Brink.
When I’m not behind a camera, I can be found leading communication and storytelling workshops for the clients of two major international business schools.
Raimes Vineyard in Hampshire, part of the growing English Wine sector, currently generating revenues in excess of £380m per annum.
Andrew Cameron is social documentary photographer with a particular focus on Industrial Photography, Social Impact and Humanitarian stories, and Sustainability Communications (CSR & ESG) Photography. Andrew works with businesses and organisations to create compelling visual stories to support employee communication and stakeholder engagement. Often using Black and White combined with a natural social documentary photography style to create authentic images.
