I make natural photographs in an observational documentary style, usually in black and white, for businesses, charities and individuals.
We live in an image-led society, which is exciting but can also be overwhelming and create the impression that images are disposable and their appeal is short-lived.
Yet, it is always images of the real-world, framed in a way that we’ve never noticed before, that holds our attention and moves us. Many of these types of images hold their appeal for decades.
For these reasons I am drawn to documentary style photography, rather than the bright lights and white walls of a photography studio. History shows us that there is lasting interest in showing people at work, and the work of organisations, which is evident through the investment made in corporate archives.
For over 25 years I’ve helped to create visual stories that have contributed towards strategies for training, change management, culture, induction, internal communication, mergers, and stakeholder engagement; for clients including John Lewis, Brother, Waitrose, Pearson, BSI, UBS, Department for Education, GLH Hotels and many others.
I started my visual storytelling career in theatre as an Artistic Director, I then worked for agencies in Berkshire and London as a Creative Director before establishing my own communications agency in 1999. In addition to media and arts I have business management qualifications from Henley Management College and Cambridge University’s Institute for Sustainability Leadership.
I was previously the Chair of the international Bird Photographer of the Year organisation where I also established a global conservation charity. I’ve also produced a documentary and written a book about a Scottish whisky distillery that still sells around the world.
Raimes Vineyard in Hampshire, part of the growing English Wine sector, currently generating revenues in excess of £380m per annum.
Andrew Cameron is a business and documentary photographer, and creative director with a particular focus on Social Impact Photography and CSR. Andrew works with businesses and organisations to create compelling visual stories that support communication, employee engagement and learning objectives. Often using Black and White combined with a natural and documentary style to create authentic images.
