This is where I write about my work and other aspects of photography that interest me.
You can view my personal projects and editorial work at meronac.com
You can also read some recent published articles and media coverage here:
How Photography Can Boost Sustainability published by Business Business Business Magazine
Corporate clients make judgments about your business in seconds, and a surprising amount of that judgment rests on pictures. Before a prospective client reads a word of your proposal, they’ve
A large part of my work with corporate clients is what we call, industrial photography but what does that mean? An industrial photographer specialises in capturing images that showcase industries,
In a world overflowing with carefully curated images, there’s something uniquely captivating about reportage photography. Unlike staged portraits or heavily edited and filtered snapshots, reportage photography has a raw, authentic,
Photography and Sustainability Communications This year, requests of support for sustainability communications has increased dramatically, in part because many organisations signed-up to the UN Sustainable Development Goals and set themselves
About 20 years ago I wrote and produced a documentary about the Edradour whisky distillery in Perthshire, Scotland. At the time it was the smallest established (meaning it had been
At a time when the number of people who are homeless continues to rise and cities are full of empty office buildings sitting vacant and serving nobody, it is great
Why storytelling is the most important tool for organisations I started my career back in the mid 1990s as a storyteller. I had visions of directing movies but I ended
Why you need to improve ESG Storytelling and Sustainability Comms In 2024, the Chartered Institute of Marketing in the UK (CIM) conducted a survey which revealed that 64% of the
Whether it is CSR, Sustainability or ESG Storytelling, the biggest challenge that most managers have is the ratio of text to visuals in their reports and communication materials. Often the
Whether it is CSR, Sustainability or ESG Storytelling, the biggest hurdle that most managers have is the ratio of text to visuals in their reports and communication materials. Often the
Sustainability stories and the way they are told can shape trust, reputation, drive innovation, inspire whole supply chains, and can either support success or contribute to failure. Effective visual communication
The cheque presentation is not CSR Photography Here’s a great example of why the cheque presentation image is not CSR photography or contributing to your objectives. A few weeks ago
