
Visual Branding
How I approached a series of portraits from a visual branding perspective. Spotify states: Any artist who thinks they can build a career just on the merit of their sound
This is where I write about my work and other aspects of photography that interest me.
You can view my personal projects and editorial work at meronac.com
You can also read some recent published articles and media coverage here:
How Photography Can Boost Sustainability published by Business Business Business Magazine

How I approached a series of portraits from a visual branding perspective. Spotify states: Any artist who thinks they can build a career just on the merit of their sound

We all take photographs but what is photography? And would understanding what photography is, help us to make better pictures and identify where photographs can be used to best advantage?

Great photographers are also editors – they are always thinking photography “I don’t just take photographs, I think.” Don McCullin Storytelling requires thinking photography Thinking photography is about about making

Change Communications has become a discipline in its own right as organisations attempt to change with ever greater frequency and speed. It is the very nature of these change programmes,

Last year I was taking photographs for a client (Pilon) who operates in the Social Housing Sector providing construction and refurbishment services throughout the London and the South East. The challenge, as always,

As a business or leader, you know you have achieved effective employee engagement when the connection that people feel towards the organisation leads to a willingness in them to go

When people ask ‘What type of photography do you do?’ I find it more helpful to talk about projects I’m working on at that time because they usually represent the

Giving back to the community and being a good neighbour is a pillar of many business strategies. Unfortunately, not all businesses appear to be completely sincere with but one way

Portrait photography is a broad discipline. A portrait is a portrayal of a person, and a portrayal is defined as a depiction of the subject matter, which could be in

Getting photography proposals accepted requires time, effort and imagination. The worst photography proposals I’ve read are the ones that are clearly templates written with chunks of text that are cut

In this article, I’m going to analyse 6 film noir images. But before I do that, let me just clarify what is unique about this particular style of photography… What

Many businesses use photography as a business tool to communicate and engage with customers, employees, investors and other stakeholder groups. It is often referred to as business photography or corporate