Sustainability Communications
Photography and Sustainability Communications This year, requests of support for sustainability communications has increased dramatically, in part because many organisations signed-up to the UN Sustainable Development Goals and set themselves carbon reduction, waste and social impact goals to be achieved by 2030 – which is now just over four years away. What I’ve learned this […]
Three Easy Ways to Improve ESG Storytelling
Why you need to improve ESG Storytelling and Sustainability Comms In 2024, the Chartered Institute of Marketing in the UK (CIM) conducted a survey which revealed that 64% of the respondents thought that their own company wasn’t communicating its ESG and sustainability messages effectively enough. Almost the same number of people, 66% are concerned that […]
ESG Storytelling #2
Whether it is CSR, Sustainability or ESG Storytelling, the biggest challenge that most managers have is the ratio of text to visuals in their reports and communication materials. Often the photographs are group shots of people taken on a phone that only make sense if the text is read, however the image distracts the viewer/reader […]
How visual communication supports sustainability
Sustainability stories and the way they are told can shape trust, reputation, drive innovation, inspire whole supply chains, and can either support success or contribute to failure. Effective visual communication supports sustainability when it authentically balances aspiration with transparency, and motivation with strategy. Photography and video play a crucial role in this process by providing […]
Effective CSR Photography
The cheque presentation is not CSR Photography Here’s a great example of why the cheque presentation image is not CSR photography or contributing to your objectives. A few weeks ago I was having lunch with a client and at the end of the lunch while we were waiting for the bill he checked his phone […]
Corporate Responsibility Images
Delivering Corporate Responsibility Through Images One of the areas that I specialise in is corporate responsibility images. Earlier this month I wrote an article published in Construction UK Magazine titled ‘How to better communicate the impact of sustainable practices in construction’, you can read the full article here. The purpose of the article was to […]
Reasons to use photography in your sustainability reporting and communication
Sustainability reporting and sustainability communication are now essential activities for many organisations. Any business that is part of a supply chain can, at some point, be expected to make sustainability reports available to clients so that they can assure their own clients of the ethical, social and environmental credentials of their suppliers. Businesses that serve consumers have […]
Positive social impact with the John Lewis Partnership
At a time when the number of people who are homeless continues to rise and cities are full of empty office buildings sitting vacant and serving nobody, it is great to see one company thinking creatively about how they can utilise their space to deliver positive social impact alongside normal business operations. Waitrose in Bromley […]
Sustainability Comms – using Photography
Does the cost of photography stop you from using it in sustainability comms? Research has revealed that the two main barriers to using original photography for corporate responsibility communication, or sustainability comms, or ESG comms are concerns about cost and whether a photographer will understand the subject matter sufficiently to deliver a coherent visual story. […]
Environmental Sustainability in Construction
Environmental Sustainability is at the heart of many CSR or ESG plans but when your job is to refurbish social housing to improve the wellbeing and safety of residents, you can’t help but generate waste. Environmental Sustainability – Construction Waste Recycling Not many people will be aware, but situated around the M25 are dedicated construction […]
