Three Easy Ways to Improve ESG Storytelling
Why you need to improve ESG Storytelling and Sustainability Comms In 2024, the Chartered Institute of Marketing in the UK (CIM) conducted a survey which revealed that 64% of the respondents thought that their own company wasn’t communicating its ESG and sustainability messages effectively enough. Almost the same number of people, 66% are concerned that […]
ESG Storytelling #2
Whether it is CSR, Sustainability or ESG Storytelling, the biggest challenge that most managers have is the ratio of text to visuals in their reports and communication materials. Often the photographs are group shots of people taken on a phone that only make sense if the text is read, however the image distracts the viewer/reader […]
ESG Storytelling – Story #1
Whether it is CSR, Sustainability or ESG Storytelling, the biggest hurdle that most managers have is the ratio of text to visuals in their reports and communication materials. Often the photographs are group shots of people taken on a phone that only make sense if the text is read, however the image distracts the viewer/reader […]